Local clothing boutique provides customer-oriented shopping experience

A clothing boutique may seem a bit out of place in a drug store, but like its owner, the store provides a sense of customer-oriented care and service and care unique to downtown Elizabethton.

Regina Jau has managed the Lingerfelt Boutique for about three years, bringing a touch of fashion from within the downtown pharmacy on East Elk.

She said she took over the store after the previous owner recommended her.

“It was a good opportunity to grow in the business,” Jau said.

Jau came from North Carolina, near Charlotte, after working for a number of years in retail at other stores. Despite the experience in the industry in the past, she said managing a store is different than simply working for one in a number of ways.

“I never thought about everything that goes into this kind of job,” she said. “There is a lot of meeting with reps, ordering supplies, and going to craft stores.”

The boutique has been a part of downtown Elizabethton for about seven years, nestled inside the Lingerfelt Drug and Gift Center. The store features a wide variety of clothing options for a variety of situations.

“Everyone who comes in is looking for something different,” Jau said. “You can find something for everyone here.”

The boutique does not just sell clothing, however. She said they also offer other accessories to compliment the clothing people purchase.

She said one of the best parts of her job is seeing the customers walk away happy.

“I really get satisfaction from helping people feel beautiful,” Jau said.

She said the move to Elizabethton was one she had to consider, but she said has found a strong sense of community in Elizabethton and Carter County, especially from people who are also new to the area.

Managing a store is not the only occupation Jau has, however. She currently attends Regent University as a junior, taking online classes as she studies law.

“It has always been a passion of mine since high school,” she said.

She said the customers continue to be her favorite part of the job.

“I love meeting and working with our awesome customers,” Jau said. “I love helping people find that style they like.”

The store is currently planning to host an open house as they begin their seventh year of business on February 8.

Those looking to attend the open house or to browse their wares can visit them at 609 East Elk.

SportsPlus

Arrests

Unicoi man arrested on multiple charges, including felony drug possession

Local news

Tennessee gas prices fall as seasonal decline continues

Local news

VFW Post 2166 and Auxiliary to host food distribution for veterans and families

Local news

City of Elizabethton offices to close for Veterans Day; Garbage collection schedule adjusted

Local news

Kick off the holidays in Downtown Elizabethton

Local news

Mountain Aid a night of music and hope for Appalachia

Local news

Hampton & Watauga Lodges to host Thanksgiving Dinner

Local news

The Salvation Army seeks support for Red Kettle Campaign

Local news

Salvation Army launches Angel Tree adoption for 943 children

Local news

Two JCPD officers honored with the department’s Life Saving Award

Local news

ETSU’s Multicultural Center celebrates Native American Heritage Month

Local news

ETSU programs ranked among nation’s best

Community

Senior Center Schedule

Local news

A Night of Music and Hope for Appalachia

Local news

Rocky Mount’s annual harvest festival scheduled today

Local news

‘Menopause the Musical 2’ coming to NPAC for two shows

Local news

Lopez found guilty of raping a child

Local news

Fleenor family promotes Imagination Library in Carter County

Local news

Tennessee State Parks to host meeting at RM Park to discuss site management

Local news

Upcoming Events….

Community

Woman’s Club Annual Christmas Craft Show coming up next weekend

Local news

County elections administrator expects Election Day to set record

Local news

UPDATE: Johnson City woman charged in deaths of her two children

Local news

Ellis receives Certificate of Service from Elizabethton Chief of Police Shaw