Even though the students aren’t quite old enough to drive, this year Mullins Chrysler Dodge Jeep Ram helped Harold McCormick Elementary raise $1,500 at a “Drive for the Kids” fundraising event.
Participants earned contributions for the school from the Chrysler brand by taking a brief spin in a 2015 model Town & Country, Chrysler 200, or Chrysler 300 vehicle during the event.
The “Drive” is part of Chrysler brand’s ongoing effort to help elementary and middle schools raise needed funds for America’s students.
“This was a test drive event,” said Adam Mullins, owner of Mullins Chrysler Dodge Jeep Ram in Elizabethton. “We take Chrysler vehicles up there to the school, and the school receives $10 for every test drive taken.”
Mullins says he tries to make the event as successful as possible for the school.
“We try to do this when the school is already having an event, so we can get more people to test drive the cars,” Mullins added.
This year’s “Drive for the Kids” event was held in conjunction with Harold McCormick’s Fall Festival on October 1.
“It’s good for me, as a dealer, to get people into the cars and driving them,” Mullins said. “The salespeople who are helping with the event aren’t trying to sell anyone a car. It’s not a selling event.”
“It’s a win for us because a lot of people get to see the cars and it’s a win for the school because they get the money,” he added.
Since its inception in 1993, the Chrysler brand’s “Drive for the Kids” program has contributed more than $6 million directly to local schools. The program has helped parents and educators in communities across the nation raise needed funds for everything from playgrounds and field trips, to reading programs and new computers.
For more information, visit www.drive4kids.com.