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Elizabethton Main Street’s new brand reveal is met with praise

BY BRITTNEE NAVE
STAR CORRESPONDENT
Elizabethton Main Street’s new brand launch has been met with praise. 
 
“We are getting a lot of positive and great feedback about our launch,” said Courtney Washburn, director of the program. “We’ve been working for the past year to listen and learn from the community.”
 
The new brand included the release of a new logo and a new website earlier this week. 
 
This logo highlights the beautiful and unique features of our downtown, such as our mountain landscape, natural flowing Doe River, and unique quaint buildings,” wrote Washburn in an email revealing the logo. “The logo touches on our heritage with a vintage feel, while also looking to our future with a modern design.”
 
According to Washburn, the new website will serve as a huge resource. The website is equipped with features like a directory, map, community calendar, information on the Mainstreet program, etc.
 
She explained that this website and its features will grow as Mainstreet grows. 
 
Two of those affiliated with Main Street shared their thoughts on the new brand. 
 
Patti Whitson with Edward Jones Investments described how she sees the new logo as a reflection of downtown.
 
I think it reflects the downtown’s vision well,” she said. “I love that it represents our businesses and our churches with the water and the mountains pulling us together.  I think it represents everyone, every business working together to make things happen.”
 
Whitson said she believes this new brand will give the area more recognition. She said she hopes this new brand will also pave the way for new developments in the area, like bringing a well-known hotel or convention center or residential real estate.
 
Whitson went on to say that Edward Jones Investments is a business that chooses to work downtown because they love it. 
 
“That’s the Edward Jones way, small-town U.S.A.,” she said. 
 
Like Whitson, Jeff Treadway with the Bonnie Kate Theater also sees the new brand with optimism. 
 
“The colors are subdued but eye-catching and reflect the historical and outdoorsy feel of our beautiful town,” explained Treadway.
 
“I definitely believe the logo reflects Main Street Elizabethton’s vision by depicting an outline of our downtown buildings indicating we are “open for business” and looking to the future with an appreciation of our rich history. Our beautiful town sits against the natural beauty of our mountains, forests and streams.”
 
Treadway, like Washburn, spoke highly of the benefits from the newly developed website. 
 
“It will enhance the availability of information about our downtown businesses, available spaces for new business, a forum for communication between our membership and our community, provide announcements for downtown events and special activities, etc,”  he said.
“Electronic communication is essential for the future development of any organization in today’s world.”
Treadway said this new chapter for Mainstreet is “an outcome of the new sense of optimism and promise for the economic development for downtown while keeping a sense of family, friendliness, history, and nature’s beauty.”
 
He concluded by praising the leadership of the Mainstreet program while expressing hope that the entire community, not just downtown, will get involved with the Mainstreet program to achieve the goal of making Elizabethton a destination. 
 
“Get involved,” he exclaimed. “It’s your town!”
 
The new website for Main Street Elizabethton can be found at https://mainstreetelizabethton.com