Cumulus Media promotes Tricia Walker to Vice President/Market Manager for Tri-Cities, TN, Market

Published 12:04 pm Thursday, September 7, 2023

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TRI-CITIES, TN – Cumulus Media (NASDAQ: CMLS) announces that it has appointed Tricia Walker as Vice President/Market Manager for Cumulus Tri-Cities, TN (Johnson City-Kingsport-Bristol). Walker joins Cumulus Tri-Cities, TN, from Cumulus Beaumont, Tx./Lake Charles, La., where she has been Director of Sales since March 2021. Her new appointment is effective on October 1, 2023.

Prior to joining Cumulus Media, Walker was National Sales Manager for three years at Alpha Media, then was promoted to Sales Manager in 2016. She was previously Senior Sales Executive for East Texas Radio Group and started her media career as an Account Executive for iHeartMedia/Clear Channel Radio in Tyler, Tx., and El Paso, Tx.

Mark Sullivan, Senior Vice President, Operations, Cumulus Media, said: “I’m extremely pleased with Tricia’s well-earned promotion. I look forward to many successes together with the team in the Tri-Cities.”

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Tricia Walker commented: “I’m extremely excited to be joining our Tri-Cities team. Cumulus Media is a great company to be a part of, supporting its employees with many great resources for our success.
I’m looking forward to the opportunity to serve our Tri-Cities team, advertisers, and community. I have family in the market and can’t wait to call Tri-Cities home.”

Cumulus Media owns and operates four radio stations in the Tri-Cities, TN, market, including: NASH Icon 104.9/WKOS-FM (Country), 640 WXSM-AM (Sports), 910 WJCW-AM (News/Talk), and 101.5 WQUT-FM (Classic Rock).

About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month – wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit