JTV, Make-A-Wish partner to fundraise for children fighting critical illnesses
Published 9:50 am Tuesday, November 14, 2023
National jewelry retailer launches exclusive ‘Stars Like You’ jewelry collection and giving campaign
By Angela Cutrer
JTV®, the national jewelry retailer and broadcast network, has announced a new partnership with Make-A-Wish® to help raise funds for children with critical illnesses.
Alongside the largest wish-granting organization in the country, JTV has curated an exclusive jewelry collection for purchase with profits going toward life-changing wishes for children – creating an opportunity for hope and the ability to experience life beyond illness.
Now through Feb. 12, 2024, customers can shop the ‘Stars Like You’ jewelry collection. JTV will donate 20 percent of the selling price to Make-A-Wish.
JTV shoppers can also elect to donate to Make-A-Wish with any purchase and will receive a special discount on designated days. The giving campaign will include offers such as 5 percent off one item with a $5 donation and 10 percent off one item with a $10 or more donation.
“It is an honor to begin this partnership with Make-A-Wish and support their deeply important mission,” said Tim Matthews, president and CEO of JTV. “The beautiful star-shaped pieces in our ‘Stars Like You’ collection celebrate the iconic Make-A-Wish logo and its symbol of hope and brightness. With the help of our loyal JTV customers, we have the chance to touch hearts and bring joy to children across the country.”
Make-A-Wish aims to bring hope and joy to children living with critical illnesses. Since its inception in 1980, the organization has granted more than 360,000 wishes in the U.S. Research shows that children who have wishes granted build the physical and emotional strength they need to fight a critical illness.
“We’re honored to partner with JTV to bring more joy to our wish kids this holiday season because a wish can be a pivotal moment in a child’s healing journey,” said LuAnn Bott, vice president of revenue partnerships and services at Make-A-Wish America. “There’s a gap between the number of wishes we’re granting and wishes waiting, making JTV’s support critical to reach our goal of granting the wish of every eligible child.”
Garrett Wagley, president and CEO of Make-A-Wish® East Tennessee, said the organization was “thrilled” to be a part of such a unique opportunity. “As the East Tennessee chapter of Make-A-Wish, we’re thrilled that one of our region’s leading companies is partnering to make magical wishes come true for children battling critical illnesses,” he said.
“JTV’s proud East Tennessee heritage includes supporting local communities and local nonprofits. While this partnership is with Make-A-Wish America, donations will be distributed to the 58 chapters across the U.S. – chapters just like Make-A-Wish East Tennessee – to make life-changing wishes come true.
“Last year, Make-A-Wish East Tennessee granted 100 wishes for local children battling critical illnesses. But there are 120 East Tennessee kids on our waiting list. We want to grant every eligible wish as quickly as possible, and the incredible support of JTV will help close that gap.”
For more information about JTV and to shop the exclusive ‘Stars Like You’ collection, visit JTV.com/wish. For information on how to additionally support Make-A-Wish, visit www.wish.org.