Food City receives Gold MyPlate Champion achievement

Published 10:20 am Wednesday, December 27, 2023

ABINGDON, Va. – Food City was recently recognized with the Gold MyPlate Champion achievement for the grocery retailer’s participation in the MyPlate National Strategic Partnership and for their promotion of the MyPlate program.

“We’re committed to the communities we serve. Our team works hard to provide our customers and associates with the information necessary to make more informed dietary choices,” says Steven C. Smith, Food City president and chief executive officer.

Sponsored by the USDA Center for Nutrition, the MyPlate program promotes the health benefits that can be achieved by making small dietary changes over time, such as eating more fruits and vegetables, whole grains, and low-fat or fat-free dairy milk and yogurt.

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Food City highlighted MyPlate messaging through media segments, health fairs, and community education events. The dietitian team integrated key topics to create a virtual store tour presentation and recipe booklet to support customers shopping MyPlate at Food City.

“The USDA MyPlate provides a simple and straightforward guide to build a balanced plate. By sharing this message in the grocery store we can empower people to explore how food impacts their mood, energy, and health status. The dietitian team at Food City can offer support for diet education, but the biggest impact is giving guidance for what foods to choose and how to incorporate them for better health,” says Kirby M. Stanton, Food City registered dietitian. “We are honored to be part of the MyPlate partnership and provide nutrition guidance to the communities we serve.”

For more information about using MyPlate at Food City, visit the “Diet and Lifestyle” page at

Headquartered in Abingdon, Va., K-VA-T Food Stores (Food City’s parent company) operates 152 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, north Georgia, and Alabama.