Regional tourism organizations host hospitality masterclass May 16 at Bristol

Published 9:52 am Tuesday, April 9, 2024

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The Northeast Tennessee Tourism Association and Friends of Southwest Virginia are excited to announce their collaboration in hosting a Hospitality Masterclass, focusing on the Five Essential Laws of Hospitality. Scheduled for May 16 from 1-3:30 p.m., the event will take place at the newly inaugurated Tennessee Hills Distillery in Bristol, Tenn.

This masterclass aims to equip individuals in the tourism and hospitality sectors with valuable insights into building loyalty, retention, and revenue. It is open to the public, offering a unique opportunity for professionals to enhance their skills.

The Five Essential Laws of Hospitality Masterclass goes beyond traditional workshops, offering an immersive training experience. In a world where hospitality can often be lacking, attendees will explore ways to redefine the narrative and create environments of welcome that resonate with customers. In today’s competitive landscape, where exceptional customer service is paramount, delivering genuine hospitality sets organizations apart. Attendees can expect to leave with the tools and insights needed to excel in their roles and foster lasting connections with customers.

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Key objectives of the workshop include empowering participants with concepts to enhance brand loyalty, engagement, retention, and revenue, as well as providing actionable strategies for implementation.

The masterclass admission fee is $35 per person, as attendance is limited to just 75 participants. To secure your spot, tickets can be purchased by visiting or by calling 423-262-0238.

Don’t miss this opportunity to join industry leaders and peers in an enriching masterclass that promises to elevate your organization’s approach to hospitality. Reserve your spot today and embark on a journey toward sustained success.