East Tennessee State University’s College of Business and Technology will begin a new master of science in digital marketing program in the fall semester.
The degree will focus on the field of marketing in the digital environment. Coursework will be current, relevant and completely online.
Among the course topics will be social media, search marketing, Web analytics, online metrics, digital marketing strategy, online consumer behavior and digital marketing research.
Admission to the program requires a 3.0 undergraduate grade point average on a 4.0 scale and a Graduate Management Admission Test score of 450, or the Graduate Record Exam equivalent score.
For more information, visit http://www.etsu.edu/cbat/msdm/default.aspx or contact Price-Rhea at 439-5854 or pricekb@etsu.edu.