MoonPie, Bristol Motor Speedway introduce burger at iconic night race
Published 8:44 am Friday, August 21, 2015
This weekend, two fabled Tennessee classics—the renowned IRWIN Tools Night Race, and the delicious chocolate MoonPie—are crashing together at Bristol Motor Speedway (BMS) to create a new Levy Restaurants specialty food item: the MoonPie Burger.
Available for the first time this Friday and Saturday, the burger takes the graham cracker, marshmallow and chocolate flavor of MoonPie and combines it with the smoky, savory taste of two fresh, seasoned, ground chuck burgers topped with homemade candied hickory bacon, caramelized onions and crunchy dill pickle slices.
“Everyone expects a burger with a bun. We wanted to do the unexpected,” said Chef Jeremiah Clement with Levy Restaurants. “These two hometown favorites might sound like an odd combination, but everyone who’s tried it has been enthusiastic.”
Following a taste test in the newsroom of WJHL-TV in Johnson City, Tenn., the consensus posted on the company’s Facebook page was “tastes yummy!” One producer at the news station added that the MoonPie Burger is “a salty, sweetie, meaty concoction of goodness.”
Adventurous eaters are also encouraged to try the new Pimento Cheese Burger. It’s a lip-smacking ground chuck burger with lettuce, tomato, pickles and onions, topped with a jalapeno pimento cheese for a southern kick.
Both burgers are priced at only $6.00 and will make their debut this weekend at Bristol Motor Speedway. Guests can find the new menu items on sale in the Allison grandstand area, immediately inside and to the right of Gate 15. Get there quick, though; only 1,000 MoonPie Burgers are available.
Engines fire for the legendary IRWIN Tools Night Race on August 22 at 7:30 p.m. Tickets start at $79 for single-day access with weekend packages as low as $99. For more information, visit BristolTix.com or call (855) 580-5525.
Chattanooga Bakery was founded in 1902 as a subsidiary of the Mountain City Flour Mill. A fifth generation, family-owned business, the company made nearly 100 snack cake and cookie items under the Lookout™ trademark, named after the popular residential and tourist community near Chattanooga, Lookout Mountain. In 1917, after a brainstorming conversation between a bakery salesman and some Appalachian coal miners, the MoonPie was born, and by the late 1930’s was the bakery’s No. 1 seller, a spot it still occupies today, with over 1 million MoonPies produced and shipped daily from Chattanooga.
MoonPies are available in three sizes (Original, Double-Decker® and Mini) and seven flavors (Chocolate, Vanilla, Banana, Salted Caramel, Lemon, Orange & Strawberry).Brand distribution is national, with particular strength in the Southeast and Southwest. The brand can be found in Grocery, Mass, Club, Drug, Convenience, Vending, Foodservice and a number of specialty retail outlets including Cracker Barrel and Bass Pro Shops.